Details

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Hardskills, a SaaS company specialising in virtual training solutions, needed a high-converting landing page following their virtual event. The goal was to engage attendees, capture leads, and drive sign-ups for their enterprise platform.

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Understanding the user journey, I prioritised clarity and conversion. The lead capture form was placed front and centre to quickly communicate the page’s intent and streamline the path to action. Supporting content was carefully structured to add value, without overwhelming users.

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The visual design needed to be clean, modern, and conversion-focused; with a clear hierarchy and responsive design to ensure a consistent and accessible experience across devices.

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Once the design was approved by the Hardskills team, I developed the page in Webflow with a focus on speed and performance. Web assets were optimised, unnecessary elements were stripped out, and clean semantic structure ensured fast loading times and smooth interaction.

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The final product provided Hardskills with a polished lead-generation tool that would extend the impact of their virtual event and served as a strong foundation for future marketing campaigns.