Details

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After the acquisition of their former consultancy business, this client decided to build something new, and so Strategic Commercial Consulting (SCC) was born. This UK-based firm offering international commercial consulting and legal dispute resolution services, required a new brand identity that would convey authority, clarity, and global credibility.

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The project began with a deep dive into SCC’s target market and industry landscape. I explored competitors, legal and consulting visual language, and worked closely with the client to achieve the right look and feel. Colour theory, typography research, and brand psychology guided the creative process to ensure the identity felt trustworthy and sophisticated, key traits for a client-facing legal consultancy.

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I crafted a refined, modern logo that conveyed the brand’s professionalism while remaining easy to digest and understand. Building from this, I developed a cohesive visual identity system, beginning with a carefully selected colour palette chosen to associate with trust, clarity, and corporate credibility.

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This palette, along with complementary typography and layout principles, was applied across a full suite of brand assets, including business cards, email signatures and letterheads. The goal was to ensure visual consistency across all points, whether print or digital, so SCC would present a unified and credible image to clients and partners worldwide.

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The final branding was well-received by the SCC team and now serves as the foundation of their communications and outreach. The logo and visual system reflect the firm's commitment to clarity, strategy, and international expertise, giving them a confident presence in a competitive space.